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Post by arfanho7 on Feb 22, 2024 3:23:54 GMT -5
That was surprising to me given that India is so diverse with so many languages spoken and advertising is a people and communications business so why wouldn’t you hire people with proficiency in local languages instead of English I think that was a leftover from the British Raj. The Indian culture was still very fascinated by the old British style of operation. And advertising was seen as a glamorous thing. You were dealing with multinational companies coming from the United Kingdom and the United States so it became much more of an elitist culture. Q What was the economic scene America Cell Phone Number List like for entrepreneurs in India during this period A In the s and s the Indian economy was clamped down. A lot of constraints were put on growth of companies until Rajiv Gandhi became prime minister in . Before that a lot of multinationals—Coca Cola Pepsi—decided to leave because the government wanted them to give a majority equity stake to their local partners. As a result Indian companies especially the ad buying agencies went through tough times because their large clients decided to leave the country. “THE FIRST QUESTION HBS FACULTY GET WHEN WE DO A CUSTOM EXECUTIVE EDUCATION PROGRAM IN CHINA AND OTHER AREAS IS ‘HOW DO I BUILD A BRAND ’” Also the government at the time had a socialistic leaning. Advertising and marketing were not considered good things. the country who couldn’t even put a meal on their table and here you were trying to sell Coca Cola or fancy products that were not necessities.
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